Google tightens its advert misinformation insurance policies forward of the election

Google’s advert coverage already forbids advertisers from misrepresenting themselves, however the policy change will prohibit advertisers from working collectively to distribute misinformation and concealing their affiliations. This might embody, for instance, a spammy advertising firm that creates adverts that appear like newspaper articles, Smith mentioned. The brand new coverage, ought to it’s damaged, will allow Google to take motion not simply in opposition to a person advertiser but additionally the community they’re working with.

The other policy change will prohibit advertisers from utilizing hacked and leaked political materials in ads, or straight linking to it. Dialogue of those supplies continues to be allowed, however advertisers can’t give direct entry to them. An instance of this, Smith mentioned, could be a screenshot of an e mail that was a part of the 2016 leaked Hillary Clinton e mail archive.

These coverage adjustments are the newest in Google’s ongoing work to fight disinformation in adverts. In latest weeks, the tech large has additionally banned coronavirus conspiracy ads and ads for ‘intimate partner surveillance’ tech.