Whereas the preliminary promoting targeted on that includes Trump’s accomplishments, the most recent adverts have taken a darker flip as Trump’s reelection probabilities dim and the candidate descends right into a sea of self-pity and petty grievances.
In a single recent campaign ad, a cellphone rings repeatedly till a voice mail signifies the caller has reached 911 however “nobody is right here to take your name” and the “estimated wait time is presently 5 days.” It is a swipe at Trump’s determined bid to painting Joe Biden as comfortable on crime and wanting to defund the police. “You will not be protected in Joe Biden’s America,” a narrator concludes.
However the notion that the basic drawback right here will be solved by a bit of message tweaking is kind of frankly a laughable proposition. There is no messaging on earth that may divert consideration away from the truth that the marketing campaign’s candidate is a mentally incompetent racist whose fixed grifting, deadly science denial, penchant for conspiracy theories, and Putin worship has doomed America’s pandemic response, wrecked our economic system, and value greater than 150,000 American lives whereas rendering the U.S. functionally irrelevant on the world stage.
Exhibit A was Trump’s “pivot” towards a extra somber tone final week engineered by the marketing campaign’s new supervisor, Invoice Stepien. Inside days, that messaging pivot suffered a fast loss of life as Trump began touting the completely unproven medicinal value of hydroxycholorquine and selling a bunch of quack doctors downplaying social distancing and masks sporting as an efficient strategy to fight the pandemic’s unfold.
Presumably, Trump’s fascist tweets about delaying the election additionally weren’t a part of the brand new messaging tweaks by the marketing campaign. And therein lies the issue with attempting to message one’s method out of an electoral deficit when Trump’s the messenger in chief. “It’s China’s fault” isn’t going to chop it as a reelection slogan.