The current advert boycott hasn’t slowed down Fb

It’s not essentially a shock that Fb would proceed to flourish within the face of an advertiser backlash. Whereas giant firms made headlines for pausing their spending, Fb additionally is dependent upon hundreds of small companies who aren’t capable of abandon the platform as simply. Nonetheless, the outcomes underscore simply dominant Fb is.

Fb additionally continued to see a surge in consumer development, a pattern the corporate has attributed to coronavirus-induced lockdowns, which have pushed extra customers to Fb-owned companies. Fb grew its every day lively customers to 1.79 billion, up 12 % from 2019, whereas DAUs for its “household of apps” grew to just about 2.5 billon.